Maximise revenue, increase customer retention and boost service innovation
In today’s M-ICT era, the world is becoming more mobile. Telecoms networks are evolving around new technology subsets such as cellular, big data, cloud and virtualisation. In this connected world, businesses cannot simply replicate successes of the past. Industry-leading communication service providers (CSPs) are moving with the times. They are transforming their businesses for future-ready telco operations, focusing on maximising revenue and boosting service innovation.
Over the past 10 years, ZTE has successfully guaranteed network performance and helped CSPs to markedly reduce operating expenditure. Now ZTE is dedicated to offering more.
Increasing customer retention
A net promoter score (NPS) is a customer loyalty metric widely adopted by CSPs around the world. ZTE supports CSPs in establishing NPS-driven operation models that bridge the front and back-office of organisations to create an ongoing culture of improvement for network NPS as the growing focus of all units.
Connecting technology and business
All businesses should be considered as a whole entity. Supporting CSPs to connect business strategy, operation and technology together, ZTE not only offers a one-stop service to manage RCS service lifecycles, but also offers insight-driven marketing services to ensure customer retention.
ZTE will continue to create differentiated managed platforms to empower CSPs with both traditional and innovative services.